NEW DRIVE-THROUGH SHOP IN CALAIS LEAPS INTO ACTION

17 June 2003

Hoverspeed's reputation for innovation - also the first to offer a pre-order shopping facility in the cross-channel market - continues to make shopping easy and hassle-free. This pilot scheme will be expanded to offer further retail opportunities if successful.

The customer has a choice. Either they pre-order from a wide range of spirits, wine and beer in Dover which they collect on arrival in Calais by driving through the "Calais drive-through" canopy to claim their purchases which are loaded into the car. Or for instant retail therapy they can park up and walk into the drive-through shop, select their spirits, wine and beer which are loaded into their car. The same choice applies for the return journey. All pre-ordering must be done in Dover.

"This initiative is in response to a recent customer survey", comments Geoffrey Ede, Hoverspeed's Australian Managing Director", in which our customers stated that they wish to be able to buy cases of wine and beer as well as spirits to take to their onward destinations in Europe".

For further information please contact:
Alison Cryer or Darielle Bedding
Tel: 0208 877 4508/4
Email: alison@representationplus.co.uk
Representation Plus
hoverspeed.com

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